About Us
Where Ocean Science Meets Maritime Innovation
Founded by a team that saw what others missed: 66% of shipping fuel efficiency is determined below the surface.
Mission & Vision
Our mission is to make every maritime voyage as fuel-efficient and environmentally responsible as possible.
Our Mission
To harness the power of the ocean: combining satellite data, oceanographic science, and artificial intelligence to deliver measurable fuel savings and emissions reductions for global shipping.
Our Vision
To become the world’s leading AI-powered maritime route optimisation platform, the standard tool that every fleet operator uses to plan smarter, cleaner voyages.
Meet the Team
Emma James
Founder, Director & Chief Executive Officer
Emma is a proven business leader in the digital and AI tech sectors. With an MBA from RMIT University in Digital Entrepreneurship, Emma drives collaboration between customer and business strategy. Emma brings 17 years of experience at Qantas, where she led Customer and Marketing Technology, transforming personalised customer experiences through digital AI products.
Prior to Founding Green Nova, Emma was a Director EY of Space Technology at Ernst and Young where she led development of EY’s Space Tech product suite and platform. Emma was recognised as a runner up of the Female Space Leader of the year awards in 2023.
Anthony Jones
Founder, Chairman & Head of Commercial
With 30+ years’ experience as a Chartered Accountant at KPMG and EY, Anthony has expertise across financial business processes, strategy and digital innovation within the Energy, Mining, Infrastructure and Space sectors. Over the past four years, Anthony launched EY’s global Space Technology business, gaining insight into the global challenges the space industry can address.
As a Founder of BTX Technology and leading several AI, blockchain, and digital platform development projects at EY, Anthony has a strong understanding and track record of building innovative technology solutions with demonstrated entrepreneurial, global commercialisation and partnership experience.
Tony Nimac
Founder, Director & Strategic Advisor
With 32 years’ experience as a KPMG Partner and Board member, Tony led the KPMG mid-market practise before retiring from the Partnership in 2023. This practice was responsible for providing assurance, tax, consulting and capital management services to both private and public companies.
Having advised some of Australia’s leading investment funds and family offices to scale with purpose. Tony brings his financial, governance and commercial transaction knowledge and IPO experience to support the company find, evaluate and execute investment opportunities. Tony has specifically assisted companies, founders and their boards to grow and manage accounting and regulatory requirements.
Cameron Cooke
Founder, Director & Technical Advisor
Cameron is a seasoned technology leader, with experience at Qantas, Airbus, and most recently as a Principal engineer at Meta. His focus is on “Zero to One” innovation, rapidly delivering innovative solutions that work in the real world.
His expertise spans computer vision, imaging, machine learning and computing. This makes him a key driver of innovation in sustainability tech.
As Technical Advisor of Ocean Intelligence, he is committed to leading the company’s technological vision and strategy, fostering a culture of innovation.
Advisory Board
Kevin Mackay
Industry Advisor
Kevin brings over 35 years of leadership in the global tanker shipping industry. As former President and CEO of Teekay Tankers, he led one of the world’s largest tanker operators, managing a fleet spanning crude, product, and shuttle tankers across global trade routes. His deep operational knowledge of fleet management, voyage economics, and commercial shipping strategy provides Ocean Intelligence with direct insight into the real-world challenges facing ship operators and charterers. Kevin’s guidance ensures OI’s product is built for the way shipping actually works.
Professor Ivan Marusic
Scientific Advisor
Ivan is Pro-Vice Chancellor (Research Infrastructure and Systems) at the University of Melbourne and one of the world’s leading experts in fluid dynamics and turbulence. His research on ocean current behaviour, eddy dynamics, and turbulent flow systems underpins the scientific foundation of Ocean Intelligence’s approach to route optimisation. Ivan’s work has been published extensively in leading scientific journals, and his collaboration with OI ensures the platform’s ocean modelling is grounded in rigorous, peer-reviewed science. His involvement bridges the gap between cutting-edge academic research and commercial maritime application.
Our Values
Data-Driven
Every decision and recommendation is backed by data. We believe in measurable outcomes, not assumptions.
Sustainability First
Reducing maritime emissions isn’t just good business — it’s our core purpose. Every feature we build is designed with environmental impact in mind.
Maritime Expertise
We combine deep ocean science with practical maritime industry knowledge to build solutions that work in the real world.
Interested in Working With Us?
Whether you’re a shipping operator, charterer, or technology partner, we’d love to hear from you.